AD PLACEMENTS SUPPORTED
- In-feed, Storypage, Supplement
BANNER SPECIFICATIONS
Direct Campaigns:
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- Image size: 990x505, 300x250, 600x600, 600x800, 600x900, 960x1708
- Formats: Interactive HTML
- File weight: <30MB for Static
Programmatic Campaigns:
Guidelines
- For all new HTML Innovative banners built from scratch by Verse HTML Developers, Features (for example - Load time / number of creative frames / action & interaction), Developer can take call on optimising the banner and negotiate with features [post validation on FW|BW & cross app compatibility]
- Additionally, any NEW external hosted / Third party HTML banners (Like - Sportrecs, Mcanvas) need to be validated by Adtech.
- CTA is required mandatorily on the banner, Landing page is mandatory and must be mobile compatible.
- HTML must be MRAID supported
- Source file is required for any change in creative code
- Ensure to implement click tag within index.html
- Timeline: Need a minimum of one week to test and take it live
- For iOS: Not Supported
- 3rd Party TAGS are not supported
Terms & Conditions
Ad Formats (Reach & Frequency)
- Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
- Every level of targeting will attract 20% premium over base rate
THIRD-PARTY TRACKING
- Billing will be on Dailyhunt reports only, in case of using 3rd party trackers
- Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.
Timelines, Deadlines and Go-live requirements
- All the creative assets should be as per Dailyhunt ad-specifications.
- Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
- Signed RO, containing the complete order / media plan is mandatory to take the campaign live.
