AD PLACEMENTS SUPPORTED:
- In-feed (except first ad)
AD SPECIFICATIONS
Direct Campaigns:
- Landscape video
- Video aspect ratio: Landscape 16:9 / Portrait 9:16
- Video format: .MP4 / VAST
- File weight: <10MB, Max 30 seconds
- Companion banner: 990x505; PNG / JPEG / GIF/ HTML; <100KB
- Portrait Video
- Video aspect ratio: 9:16
- Video format: .MP4 / VAST
- File weight: <10MB, Max 30 seconds
- Companion banner: 960x150; PNG / JPEG / GIF/ HTML; <100KB
- Square Video
- Video aspect ratio: 1:1
- Video format: .MP4 / VAST
- File weight:<10MB, Max 30 seconds
- Companion banner: 960x150; PNG / JPEG / GIF/ HTML; <100KB
Programmatic Campaigns:
Guidelines:
- 3rd Party Tracker : Impression, clicks and Quartile trackers are supported
- 3rd Party tags : VAST TAG is supported [Vendors : Sizmek and DCM] - The video file in the tag should be of .mp4 format only without skip button
- Companion Banner is not supported with 3rd Party VAST tag video
- Video is clickable in the native format (DH promoted tag)
- iOS : Not supported; Android : from 16.2.7 (app version)
Terms & Conditions
Ad Formats (Reach & Frequency)
- Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
- Every level of targeting will attract 20% premium over base rate
THIRD-PARTY TRACKING
- Billing will be on Dailyhunt reports only, in case of using 3rd party trackers
- Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by
case basis.
Timelines, Deadlines and Go-live requirements
- All the creative assets should be as per Dailyhunt ad-specifications.
- Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
- Signed RO, containing the complete order / media plan is mandatory to take the campaign live.