The Dominator

Ad Formats (Reach & Frequency)

• Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
• Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
• Every level of targeting will attract 20% premium over base rate
• Programmatic deals shall attract flat 20% premium irrespective of format
• HTMLisation of Ad Formats will attract a 50% premium on base rate

Impact Buys

• For regional / language specific Impact buys, packages will attract 25% premium over base rates. Please reach out to your Dailyhunt relationship manager for customisations.
• Impact Buys will be based on the committed impressions only.
• For all Impact buys involving multiple Ad Formats: Impressions and Reach estimates applicable only if each and every creative asset is received.
• Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics.
• On spends worth INR 1 Cr. in a month; 1 BLS & 1 One-day Curtain Raiser can be availed as complimentary benefits.

THIRD-PARTY TRACKING

• Billing will be on Dailyhunt reports only, in case of using 3rd party trackers
• Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.

Timelines, Deadlines and Go-live requirements

• All the creative assets should be as per Dailyhunt ad-specifications.
• Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
• Signed RO, containing the complete order / media plan is mandatory to take the campaign live.