OBJECTIVE
- Drive impact on key sale or launch days
- Drive brand salience through our ever increasing reach
AD PLACEMENTS SUPPORTED
- Impact Storypage placements
AD SPECIFICATIONS
Direct Campaigns:
- Standard banner
- Image size: 990x505 / 300x250 / 600x600
- Format: JPEG / PNG / GIF / HTML
- File weight: <30MB for Static; <100KB for GIF
Programmatic Campaigns:
- Standard banner
- Image size: 990x505 (DFP-Publisher hosted) / 330x160 (DFP-Advertiser hosted)
- Format: JPEG / PNG
- File weight: <100KB
Guidelines
- For all new HTML Innovative banners built from scratch by Verse HTML Developers, Features (for example - Load time / number of creative frames / action & interaction), Developer can take call on optimising the banner and negotiate with features [post validation on FW|BW & cross app compatibility]
- Additionally, any NEW external hosted / Third party HTML banners (Like - Sportrecs, Mcanvas) need to be validated by Adtech.
- Require minimum 3 sets of banners to run in rotation
- Impression and Click trackers are supported
- 3rd party TAGS are NOT Accepted
- For iOS - GIF is supported only on versions on or above 9.2.1
Terms & Conditions
Ad Formats (Reach & Frequency)
- Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
- Every level of targeting will attract 20% premium over base rate
- Programmatic deals shall attract flat 20% premium irrespective of format
- HTMLisation of Ad Formats will attract a 50% premium on base rate
Impact Buys
- For regional / language specific Impact buys, packages will attract 25% premium over base rates. Please reach out to your Dailyhunt relationship manager for customisations.
- Impact Buys will be based on the committed impressions only.
- For all Impact buys involving multiple Ad Formats: Impressions and Reach estimates applicable only if each and every creative asset is received.
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics.
- On spends worth INR 1 Cr. in a month; 1 BLS & 1 One-day Curtain Raiser can be availed as complimentary benefits.
THIRD-PARTY TRACKING / AD SERVING
- 1. Campaigns served through 3rd party ad serving platforms can expect up to 30% to 40% drop in impressions due to the difference in Ad servers' counting methodologies.
- 2. In cases of a campaign hosted on a 3rd party ad server and running as a Programmatic Guaranteed (PG) deal through DFP (4th party), please anticipate up to 40% of impressions drop due to the difference in Ad servers counting methodologies and delivery lags.
- 3. Billing will be on Dailyhunt reports only.
- 4. Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.
- 5. Third Party (TP) ad server logins needs to be enabled for Dailyhunt team to ensure optimized delivery of campaigns from Day1 or TP reports to be shared with Dailyhunt team from Day1. If the TP reports are unavailable, Dailyhunt assumes that the delivery is accurately captured and there are no issues.
Timelines, Deadlines and Go-live requirements
- All the creative assets should be as per Dailyhunt ad-specifications.
- Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
- Signed RO, containing the complete order / media plan is mandatory to take the campaign live.
