NATIVE PGI/INNOVATIVE PGI

Native PGI

Native PGI

Native PGI

Innovative PGI

Innovative PGI

CONTENT SPECIFICATIONS

Native PGI Direct Campaigns:
- Banner Image: 900x600, PNG / JPEG, <30MB
- Video: YouTube URL or .MP4, <10MB, Max 30seconds
- Brand logo: 120x120, PNG / JPEG, <50KB
- Title: Text, <35 characters
- Body Content: Text, <55 words
- CTA: Text, <10 characters
Innovative PGI Direct Campaigns:
- Video: YouTube URL or .MP4, 16:9 ratio, Max 30seconds, <10MB
- Banner Image: 480x620, PNG / JPEG, <30MB
Programmatic Campaigns:
- Not Supported

CONTENT PLACEMENTS SUPPORTED

PGI (across storypage articles)

Guidelines:

In banner CTA is mandatory
Banners must meet the above specs and must not have any border
Landing page is mandate and must be mobile compatible
This content format is not supported in IOS
3rd party TAGS NOT SUPPORTED
GIF banner is NOT SUPPORTED

Terms & Conditions

Ad Formats (Reach & Frequency)

Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
Every level of targeting will attract 20% premium over base rate

THIRD-PARTY TRACKING

Billing will be on Dailyhunt reports only, in case of using 3rd party trackers
Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.

TIMELINES, DEADLINES AND GO-LIVE REQUIREMENTS

All the creative assets should be as per Dailyhunt ad-specifications.
Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
Signed RO, containing the complete order / media plan is mandatory to take the campaign live.