AD PLACEMENTS SUPPORTED:
- In-feed (except first ad), Storypage
AD SPECIFICATIONS
Direct Campaigns:
-
- Logo file size: <100KB
- Logo dimension: Square (1:1) or Rectangle (88x50)
- Video thumbnail image: 990X505, JPEG/PNG, <100KB
- Video dimensions: Landscape 16:9
- Video format: .MP4 / VAST
- File weight:
<10MB, Max 30 seconds
- Title : Text,
<10 characters
- Description: Text,
<15 characters
Programmatic Campaigns:
-
- Video thumbnail image: 1920x1080, JPEG/PNG, <100KB
- Video dimensions: 1920x1080 (DFP - Publisher hosted)
- Video format: .MP4
- File weight:
<10MB, Max 30 seconds
- Title : Text,
<12 characters
- Description: Text,
<16 characters
Guidelines:
- Impression and clicks trackers are supported
- 3rd Party tags are supported – Supported Vendors: Sizmek, DCM
- 3rd Party tags : Only VAST TAG is supported for Direct deal only - The video file in the tag should be of .mp4 format only without skip button
- Additional click tracker to be shared, so that video is clickable in the native format (DH promoted tag)
- Vertical video banner is supported on OSV for Android versions 16.2.7 and 18.1.x onwards. Across version support on the IOS platform.
- VAST [Video Ad] is not supported in Web-item (Example : cricket, election, budget topics) and PWA.
Terms & Conditions
Ad Formats (Reach & Frequency)
- Programmatic deals shall attract flat 20% premium irrespective of format
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
- Every level of targeting will attract 20% premium over base rate
- Outstream video ads will be served as autoplay across the platform. Recommended Video length is less than 10s.
THIRD-PARTY TRACKING / AD SERVING
- Campaigns served through 3rd party ad serving platforms can expect up to 30% to 40% drop in impressions due to the difference in Ad servers' counting methodologies.
- Billing will be on Dailyhunt reports only.
- Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by
case basis.
- Third Party (TP) ad server logins needs to be enabled for Dailyhunt team to ensure optimized delivery of campaigns from Day1 or TP reports to be shared with Dailyhunt team from Day1. If the TP reports are unavailable, Dailyhunt assumes that
the delivery is accurately captured and there are no issues.
Timelines, Deadlines and Go-live requirements
- All the creative assets should be as per Dailyhunt ad-specifications.
- Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
- Signed RO, containing the complete order / media plan is mandatory to take the campaign live.
