AD PLACEMENTS SUPPORTED
- In-feed (except first ad), Storypage, Supplement
CONTENT SPECIFICATIONS
- Share Card: (Discovery in-feed)
- Dimensions: 600x600 / 800x800 / 750x1000 / 850x1000
- Format: PNG/JPEG
- File weight: <30MB
- Dynamic Share card: (Discovery through ad banner)
- Dimensions: 960x1708 (Landing page for message url sent)
- Format: HTML
- File weight: <30MB for Static
ENTRY-POINT SPECIFICATIONS:
Direct Campaigns:
- Display Ad banner: (only for Dynamic Sharecard)
- Image sizes: 990x505 / 300x250
- Image formats: HTML
- File weight: <100KB
Programmatic Campaigns:
Guidelines:
- For all new HTML Innovative banners built from scratch by Verse HTML Developers, Features (for example - Load time / number of creative frames / action & interaction), Developer can take call on optimising the banner and negotiate with features [post validation on FW|BW & cross app compatibility]
- Additionally, any NEW external hosted / Third party HTML banners (Like - Sportrecs, Mcanvas) need to be validated by Adtech.
- Share cards MUST have a shareable concept on it and cannot be used for pure branding purposes
- The sharecards cannot be tracked by a 3rd party tracker. Internal reports will be given out weekly
- GIF card is not supported
- Delivery commitment will be only on Impressions and NOT on Shares
Terms & Conditions
Ad Formats (Reach & Frequency)
- Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
- Every level of targeting will attract 20% premium over base rate
THIRD-PARTY TRACKING
- Billing will be on Dailyhunt reports only, in case of using 3rd party trackers
- Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.
Timelines, Deadlines and Go-live requirements
- All the creative assets should be as per Dailyhunt ad-specifications.
- Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
- Signed RO, containing the complete order / media plan is mandatory to take the campaign live.
