Drive brand salience through our ever increasing reach
Ad placement:
Splash & In-Feed Impact
Required Ad-Sizes for Standard Banner
Ad Size
Image Format
File Weight
Remarks
990x505
PNG/JPEG/GIF/HTML
<100kb
Required – Only on Direct
Required ad-sizes for Splash
Ad Size
Image Format
File Weight
Remarks
960x1708
JPEG/GIF
< 100kb
Non-Clickable; Stays for 2-4 seconds on screen before the App is completely
opened
Guidelines:
Require minimum 3 sets of banners to run in rotation
Impression and Click trackers are supported
No CTA allowed in splash creative
3rd party TAGS are NOT Accepted
For iOS - GIF is supported only on new version and above ( >=9.2.1)
Splash : iOS not supported
For Programmatic:
Not Supported
Terms & Conditions
Ad Formats (Reach & Frequency)
Content production, Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
Every level of targeting will attract 20% premium over base rate
Video ads (Outstream & Instream) will be served as mid-roll or autoplay across the platform. Recommended Video length is less than 10s.
HTMLisation of Ad Formats will attract a 50% premium on base rate
Impact Buys
For regional / language specific Impact buys, packages will attract 25% premium over base rates. Please reach out to your Dailyhunt relationship manager for customisations.
Impact Buys will be based on the committed impressions only.
For all Impact buys involving multiple Ad Formats: Impressions and Reach estimates applicable only if each and every creative asset is received.
Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics.
Video ads (Outstream & Instream) will be served as mid-roll or autoplay across the platform. Recommended Video length is less than 10s.
On spends worth INR 1 Cr. in a month; 1 BLS & 1 One-day Curtain Raiser can be availed as complimentary benefits.
Third-party Ad Serving
Campaigns served through 3rd party ad serving platforms can expect up to 30% to 40% drop in impressions due to the difference in Ad servers' counting methodologies.
In cases of a campaign hosted on a 3rd party ad server and running as a Programmatic Guaranteed (PG) deal through DFP (4th party), please anticipate up to 40% of impressions drop due to the difference in Ad servers counting methodologies and delivery lags.
Billing will be on Dailyhunt reports only.
Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.
Third Party (TP) ad server logins needs to be enabled for Dailyhunt team to ensure optimized delivery of campaigns from Day1 or TP reports to be shared with Dailyhunt team from Day1. If the TP reports are unavailable, Dailyhunt assumes that the delivery is accurately captured and there are no issues.
Timelines, Deadlines and Go-live requirements
All the creative assets should be as per Dailyhunt ad-specifications.
Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
Signed RO, containing the complete order / media plan is mandatory to take the campaign live.
