OBJECTIVE
- Drive impact on key sale or launch days
- Drive brand salience through our ever increasing reach
AD PLACEMENTS SUPPORTED:
- First Ad presence on Feed (On special occasions, prices are subject to change)
AD SPECIFICATIONS
Direct Campaigns:
- Display
- Image size: 990x505 / 600x600
- Format: JPEG / PNG / GIF / HTML
- File weight: <30MB for Static; <100KB for GIF
- Video
- Video dimensions: 640x360, 1920x1080
- Video format: .MP4 / VAST
- File weight: <10MB, Max 30 seconds
- Title : Text, <25 characters
Programmatic Campaigns:
Guidelines
- For all new HTML Innovative banners built from scratch by Verse HTML Developers, Features (for example - Load time / number of creative frames / action & interaction), Developer can take call on optimising the banner and negotiate with features [post validation on FW|BW & cross app compatibility]
- Additionally, any NEW external hosted / Third party HTML banners (Like - Sportrecs, Mcanvas) need to be validated by Adtech.
- Require minimum 3 sets of banners to run in rotation
- Impression and Click trackers are supported
- 3rd party TAGS are NOT Accepted
- For iOS - GIF is supported only on versions on or above 9.2.1
Terms & Conditions
Ad Formats (Reach & Frequency)
- Banner creation (Image/GIF/HTML) and translation costs are not included above (production lead time per asset is 5 days)
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics
- Every level of targeting will attract 20% premium over base rate
- Video ads (Outstream) will be served as autoplay in mute by default, with a 'Volume ON' button. Recommended Video length is less than 10s.
- HTMLisation of Ad Formats will attract a 50% premium on base rate
Impact Buys
- For regional / language specific Impact buys, packages will attract 25% premium over base rates. Please reach out to your Dailyhunt relationship manager for customisations.
- Impact Buys will be based on the committed impressions only.
- For all Impact buys involving multiple Ad Formats: Impressions and Reach estimates applicable only if each and every creative asset is received.
- Commitments cannot be given on CTR, VTR, C2V, SOV or any other delivery or performance metrics.
- On spends worth INR 1 Cr. in a month; 1 BLS & 1 One-day Curtain Raiser can be availed as complimentary benefits.
THIRD-PARTY TRACKING
- Billing will be on Dailyhunt reports only, in case of using 3rd party trackers
- Current accepted 3rd party trackers are MOAT, DCM, Sizmek, Nielsen DAR, AdForm, Singular, Appsflyer, branch.io, Lifesight & Near. Any new third party trackers could require an additional lead time, which would be communicated on a case by case basis.
Timelines, Deadlines and Go-live requirements
- All the creative assets should be as per Dailyhunt ad-specifications.
- Lead time of 2 working days, for both signed RO and assets, to be adhered to ensure successful and timely launch and delivery of the campaigns.
- Signed RO, containing the complete order / media plan is mandatory to take the campaign live.
